There's an old saying in real estate: you don't sell a house, you sell yourself. At this Tough Times seminar, our panel of marketing experts discussed how to promote yourself amidst steep competition so that present and future clients are well aware of the value that you bring to the transaction. Panelists also addressed issues like - How do you make sure that you're important to your customers? How do you find new clientele and prove your worth to them? How much time and money should you spend on advertising and what marketing tools should you use?

In this economy, it's more important than ever to know how to market yourself!

Panelists included:

• Karl Martone, RE/MAX Properties (Moderator)


• Allen Gammons, Prudential Gammons Realty


• Sussy DeLeon, RE/MAX New Horizons


• Sally Lapides, Residential Properties, Ltd.


• Joseph Dias, Keller Williams Realty

Click below to watch the Surviving Tough Times Part 10 Videos on Dispelling the Myths of the Luxury Market.

• Surviving Tough Times Video - Part 1 (308 MB - Time: 33 minutes)


• Surviving Tough Times Video - Part 2 (317 MB - Time: 34 minutes)


• Surviving Tough Times Video - Part 3 (299 MB - Time: 32 minutes)


• Surviving Tough Times Video - Part 4 (250 MB - Time: 27 minutes)

View previous videos from the Survivng Tough Times Panel »